Nestlé Introduces New Juicy Juice Fruitifuls
GLENDALE, CALIF. – AUGUST 1, 2012 – NESTLÉ JUICY JUICE today introduced Juicy Juice Fruitifuls, an all-natural juice beverage that has 35 percent less sugar than regular juice with all the benefits that fruit juice has to offer, including a full serving (1/2 cup) of fruit in every juice box. With no sugar added, nothing artificial and in flavors kids love, Juicy Juice Fruitifuls offers a convenient way to help create healthy habits this back-to-school season.
Consumer insights show parents are increasingly focused on reducing their kids’ sugar intake. Two-thirds of moms are seeking out lower sugar drinks, and 58 percent of them are diluting beverages at home.* This back-to-school season, parents are offered a great tasting juice beverage with less sugar than regular juice in a convenient single-serve package that’s ready to go in the lunch box.
Read the full press release here: Nestlé Introduces New Juicy Juice Fruitifuls
*Lieberman Juice Category A&U. 2010