Nestlé Nesquik today announced a new collaboration with rising tennis star, Frances Tiafoe, heading into the 2020 season. Tiafoe will appear in a series of digital ads as part of the Nesquik #KeepOnChuggin campaign.
“I’m thrilled to be teaming up with Nesquik on their Keep On Chuggin campaign, which aims to inspire and motivate people everywhere to relentlessly pursue their dreams,” says Tiafoe. “I’m a firm believer that, if you work hard and stay focused on your goals, you’re guaranteed to become the best you can be.”
#KeepOnChuggin has served as a platform for Nesquik since its debut last year, when the brand launched its collaboration with rookie wide receiver, DK Metcalf. The campaign’s mission is to encourage fans to never stop hustling – and to provide them with the delicious fuel they need to push past any challenge.
“We are proud to work with Frances as he perfectly embodies the philosophy behind the Keep On Chuggin campaign,” says Leo Aizpuru, General Manager, Ready to Drink Beverages at Nestlé USA. “He has a unique enthusiasm for the game that immediately drew him to us. His relentless work ethic and positive attitude will undoubtedly fuel all of his future success. We look forward to supporting him throughout the 2020 season.”
For more than 70 years, Nesquik has been the #1 flavored milk fueling the journey of optimists of all ages by delivering products that are convenient, fun and offer delicious nourishment. Nesquik delivers a variety of great-tasting flavors with a good source of protein from real milk and essential vitamins and minerals. Our chocolate products use responsibly sourced cocoa through the Nestlé Cocoa Plan. From ready-to-drink flavored milks to powder and syrups, Nesquik offers a variety of flavors and formats, offering an effortless way to enjoy the goodness of milk that helps you to take on the day. For more information, please visit www.nesquik.com.