Easter is just around the corner and families are springing to share the latest seasonal treats with their loved ones. With more than 75 percent of Americans planning to celebrate Easter this season, NESTLÉ BUTTERFINGER® announces two new seasonal offerings that are sure to delight every bunny around.
For the first time, families can celebrate spring with the all new Butterfinger Peanut Butter Cups Smooth & Crunchy Egg (Individual 1oz/MSRP $0.99 and Six-pack 6oz/MSRP $3.49) and Butterfinger Peanut Butter Cups Minis (10.5oz/MSRP $3.99).
A perfect combination of creamy milk chocolate, smooth peanut butter and crunchy Butterfinger bits, the Butterfinger Peanut Butter Cups Smooth & Crunchy Egg is molded into a festive egg shape that will add a bold surprise to any Easter basket.
For a deliciously poppable treat, Butterfinger Peanut Butter Cups Minis are dressed up for Easter in pastel blue and gold individually wrapped foil. Available in an easy to share bag, these treats fill candy dishes faster than the Easter Bunny can hop across the lawn.
With no artificial flavors or colors, and added colors from only natural sources, both new Butterfinger treats are an irresistible option that families can feel good about sharing this season.
Launched in 2014, Butterfinger Peanut Butter Cups debuted in a 30-second spot at the Big Game and continues to be a huge hit with consumers. Combining creamy milk chocolate, smooth peanut butter and the perfect amount of Butterfinger crispety crunchetyness, Butterfinger Peanut Butter Cups were recognized by Better Homes and Gardens as a best new product winner in 2015.
Ideal for Easter baskets, baking creations, decorating, snacking and more, these new seasonal chocolates from Butterfinger are available now at retailers nationwide. For Butterfinger inspired recipes and décor ideas, visit Pinterest.
Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger on Facebook or follow its sweet tweets. In 2013, Butterfinger marked its “90ish” anniversary, as the candy bar originally invented by Chicago’s Curtiss Candy Company was believed to have been promoted as early as 1923 (before it ultimately was sold to Nestlé in 1990).
Matt Wolf, Team N for Nestlé