<em>Category Leader Offers Plant-Based Dairy Alternative Made with Real Simple Ingredients</em>
COFFEE-MATE® natural bliss® has been transforming the coffee creamer category since 2011 and is now taking the next step in an ongoing journey to offer consumers a line of products made with all-natural ingredients. Marking the brand’s introduction into the dairy alternative category, the creamy plant-based creamers are available in four new offerings: Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk and Sweet Crème Coconut Milk.
True to all COFFEE-MATE® natural bliss® products, the new coffee creamers are made with real simple ingredients like real almonds, coconuts from Sumatra, vanilla from Madagascar and pure cane sugar to offer consumers an all-natural alternative to traditional dairy creamers. Made with no GMO ingredients, natural bliss® Almond Milk and Coconut Milk creamers are deliciously smooth and creamy and offer a new way to add a hint of flavor and touch of sweetness to provide a great tasting cup of coffee.
“COFFEE-MATE remains a leader in the coffee creamer category for one important reason - we are relentlessly focused on quality and innovation to expand our product portfolio while meeting changing consumer demands and lifestyles,” said COFFEE-MATE Brand Director, Daniel Jhung. “We know the increasing popularity of plant-based, non-dairy creamers is not just a trend, but a consumer preference that is here to stay. Using just a few simple ingredients not only expands our natural bliss offerings, but delivers a delicious, creamy and flavorful option that Coffee-mate natural bliss is known to provide.”
The new product launch will be supported by a TV, digital and social media advertising campaign launching on March 13 including two fifteen second commercials in both English and Spanish. A national in-store shopper marketing effort and PR campaign will also highlight the product’s launch.
COFFEE-MATE® natural bliss® Almond Milk and Coconut Milk creamers are now available at retailers nationwide in 16oz bottles in the refrigerated coffee creamer aisle for a suggested retail price of $2.79. The Hazelnut flavored Almond Milk creamer will be sold exclusively at Target retail stores. COFFEE-MATE® natural bliss® Almond Milk and Coconut Milk creamers join the brand’s full line of all-natural coffee creamers made from real dairy.
For recipes and more information on the new natural bliss® products, please visit NaturalBliss.Coffeemate.com.
About Nestlé® USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. Nestlé is celebrating its 150th anniversary in 2016, and we’re commemorating our legacy by honoring our past and rich history, engaging the present with our customers and consumers and looking forward to the future with our commitment to Creating Shared Value and Nutrition, Health and Wellness. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA
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