Sort by
Sort by

American Bakeries Debut NESTLÉ® Crunch Inspired Treats

Back to Press releases
Celebrity bakers compete in the Nestlé Crunch 75th Birthday Showdown

Fans to vote atéCrunch for best birthday treat in the “Nestlé Crunch 75th Birthday Showdown,”  choosing from creations by famed bakeries including Coolhaus, Crumbs, Molly’s Cupcakes, Sweet E’s, and more

LOS ANGELES, March 28, 2013 – NESTLÉ® CRUNCH® yesterday officially kicked off a month-long competition amongst the nation’s top bakeries to determine the best Nestlé Crunch-inspired birthday treat, in honor of Nestlé Crunch candy bar’s 75th birthday. Names of the award-winning 15 bakeries vying to win the Nestlé Crunch 75th Birthday Showdown were revealed in Los Angeles at Sweet E’s Bake Shop, one of the participating bakeries.

“As an all-American treat invented and still made today in the USA, Nestlé Crunch is thrilled to celebrate its first 75 years with our fans and some of the nation’s top bakeries,” said spokesperson Tricia Bowles of Nestlé USA Confections & Snacks. “There’s no sweeter way to celebrate this milestone than by having award-winning bakeries and pastry chefs create new Crunch-inspired treats, just like many of our fans do at home every day.  And we’re challenging you to pick your favorite, one that will be named the ultimate Nestlé Crunch treat worthy of any celebration.”

Dessert lovers can take part in the Nestlé Crunch 75th Birthday Showdown by voting atéCrunch for their favorite bakery or favorite Nestlé Crunch-inspired treat. Those lucky enough to live near one of the participating 15 bakeries from across the country are invited to taste the Nestlé Crunch-inspired treats for a limited time (see stores for details):

  • Cakeology, Boston
  • Casey’s Cupcakes, Orange County, Calif.  
  • Coolhaus, Los Angeles
  • Crumbs Bake Shop, Los Angeles and New York (and available nationwide)
  • Cupcake and Cookie, Los Angeles
  • Dia Doce, Philadelphia
  • Frosted Bakery, Tomball, Texas
  • Kickass Cupcakes, Boston
  • Lutz Bakery, Chicago
  • Molly's Cupcakes, Chicago
  • Sift Cupcake + Dessert Bar, San Francisco
  • Society Bakery, Dallas
  • Sweet E’s Bake Shop, Los Angeles
  • Sweet Mandy B's, Chicago
  • Three Brothers Bakery, Houston

The top three Crunch-inspired treats, receiving the most votes on Facebook through April 21, will be featured in a grand prize bake-off. The #1 grand prize winner will be selected by the Nestlé Crunch culinary team, along with all-star baker and celebrity chef Carla Hall. Hall is best-known to television viewers as a co-host on ABC's lifestyle series "The Chew" and is owner of her own artisan cookie company Alchemy by Carla Hall.

Sweet E’s Bake Shop owner and celebrity pastry chef Erica Tucker of “Cupcake Wars” welcomed three of the L.A.-based participating bakeries to her West L.A. bake shop on Robertson Boulevard to kick off the Nestlé Crunch 75th Birthday Showdown. On hand to show off their Nestlé Crunch-inspired entries were Casey Reinhardt of Casey’s Cupcakes, winner of “Cupcake Wars” season 2, Nastassia Johnson of Coolhaus, and Quinn Solomon of Crumbs Bake Shop.

How the Nestlé Crunch 75th Birthday Showdown contest works – Visit between now and April 21, 2013, to view all of the participating bakeries’ Nestlé Crunch 75th Birthday Treats, recipes and baking inspirations. The bakeries with the top three highest vote tallies will be placed in a final bake-off/runoff where an expert panel of judges will determine the grand prize winner worthy of holding Nestlé Crunch’s 75 birthday candles!

How Nestlé Crunch fans can have fun and win, too! – Each time a fan votes at, he/she will have a chance to instantly win a Nestlé Crunch single bar. Additionally, all participating bakeries will be selling or sampling their special Nestlé Crunch 75th Birthday Treat entries during the contest period.

About the History of Nestlé Crunch

Nestlé Crunch was invented in Fulton, New York, in 1938, and originally sold for five cents as “Nestlé’s Crunch” milk chocolate bar with crisped rice. In the 1950s, the bar was sold for 10 cents. In the 1980s, Nestlé Crunch set the record for the world’s biggest chocolate bar with a 7,000-lb. Nestlé Crunch candy bar. In 2012, Nestlé Crunch was the first candy bar to partner with Girl Scouts of the U.S.A. in reinventing the iconic Girl Scout Cookie into a delicious new treat known as the Nestlé Crunch Girl Scout Candy Bar. Today, as Nestlé Crunch celebrates its 75th birthday, fans around the world still enjoy the creamy milk chocolate bar with crisped rice as a sweet treat on its own, or as an ingredient or topping in favorite desserts.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 15 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That’s what “Nestlé. Good Food, Good Life” is all about.  Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestlé oréUSA.

Media Contacts:

Jessica del Mundo
[email protected]

Jill Knepper
[email protected]
GolinHarris for Nestlé Crunch: 213-623-4200