The Nestlé Cocoa Plan Launches in the United States through Flagship Confections Brand
NESTLÉ® CRUNCH® lovers can soon enjoy their favorite chocolate bar even more. At the National Confectioners Association’s Sweets & Snacks Expo in Chicago today, NESTLÉ USA announced that it will source 100% certified, Nestlé Cocoa Plan cocoa beans for the entire line of everyday NESTLÉ CRUNCH bars. The Nestlé Cocoa Plan is the company’s global initiative to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come.
By the end of 2013, NESTLÉ USA will purchase enough certified Nestlé Cocoa Plan beans to produce the entire line of everyday NESTLÉ CRUNCH bars, the company’s 75 year old flagship confections brand. The beans will be certified by UTZ Certified, an independent organization focused on developing sustainable farming and better opportunities for farmers and their families.
NESTLÉ CRUNCH everyday bars will showcase this distinction on-pack later this summer by featuring the seal of the Nestlé Cocoa Plan, along with expanded messaging on the back panel. There will be no increase in price to retailers and no change to the NESTLÉ CRUNCH bar’s great taste.
“Recent surveys have shown that a growing number of consumers are seeking foods made with responsibly-sourced ingredients,” said Robert Kilmer, President of Confections & Snacks, Nestlé USA. “Actions taken under the Nestlé Cocoa Plan help socially aware consumers feel good about benefitting people and communities in other parts of the world.”
Nestlé USA also announced today a commitment to increase the quantity of Nestlé Cocoa Plan beans purchased each year for its U.S. confections brands. The company’s ultimate goal is to produce its entire confectionery line with Nestlé Cocoa Plan cocoa.
At current growth rates, the supply of cocoa will not be able to keep up with increased global demand. Worldwide cocoa consumption is increasing each year and cocoa farmers are struggling to produce more cocoa from the same land.
The Nestlé Cocoa Plan, first launched globally in 2009, is a $120-million effort to help improve cocoa sustainability and the livelihoods of cocoa farmers through a number of innovative social and economic programs. This includes providing education and training to thousands of farmers and their families; distributing millions of higher-yielding plants; improving infrastructure in farming communities, building or refurbishing schools and addressing and eliminating the use of child labor in the cocoa supply chain.
In addition to the United States, the Nestlé Cocoa Plan has been adopted in several other major Nestlé markets including the United Kingdom, Canada, Australia, New Zealand and Ecuador.
For more information, please visit http://www.nestlecocoaplan.com/.
About Nestlé USA:
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit nestléusa.com or Facebook.com/NestleUSA.
About the History of Nestlé Crunch:
Nestlé Crunch was invented in Fulton, New York, in 1938, and originally sold for five cents as “Nestlé’s Crunch” milk chocolate bar with crisped rice. In the 1950s, the bar was sold for 10 cents. In the 1980s, Nestlé Crunch set the record for the world’s biggest chocolate bar with a 7,000-lb. Nestlé Crunch candy bar. In 2012, Nestlé Crunch was the first candy bar to partner with Girl Scouts of the U.S.A. in reinventing the iconic Girl Scout Cookie into a delicious new treat known as the Nestlé Crunch Girl Scout Candy Bar. Today, as Nestlé Crunch celebrates its 75th birthday, fans around the world still enjoy the creamy milk chocolate bar with crisped rice as a sweet treat on its own, or as an ingredient or topping in favorite desserts.
Media ContactsEdie Burge
818-549-5817 or 626-201-1248