Whether it is cheering on your team on game day or watching the finale of your favorite television show, the best at-home get- togethers have one thing in common: delicious food enjoyed amongst family and friends. That’s why DIGIORNO® pizza is helping to take these moments that matter to the next level with the debut of a new party anthem called “Rise to the Occasion.” Designed to make the most of any occasion, DIGIORNO is out to show everyone who the life of the party really is.
Now available on Spotify and SoundCloud, “Rise to the Occasion” is an electric new song from DIGIORNO, featuring top personalities from music, sports and social media. In a one-of-a-kind experience for the brand, DIGIORNO partnered with pro linebacker Von Miller, rapper and DJ Redfoo and emerging music artists to star in the music video, which pushes digital content boundaries and is guaranteed to liven up any party.
Redfoo helped develop the full “Rise to the Occasion” anthem by mixing in his unique brand of enthusiasm and musical experience. Other contributors included vocalists Devvon Terrell, Diamond White and Madilyn Bailey, as well as beat boxer Marcus Perez who helped provide vocal instrumentation throughout.
“This project was non-stop fun from start to finish,” said Redfoo. “DIGIORNO put together a uniquely cool roster of talent to create this song and the energy is out of this world.”
One of the most celebrated occasions for pizza lovers is game day, and with the Big Game approaching, it’s more important than ever to skip delivery so fans don’t have to worry about it coming late or arriving cold. With dough that rises to crust perfection, DIGIORNO® Original RISING CRUST® pizza comes piping hot and crispy, straight from your oven ready to serve in about 20 minutes.
That’s why Miller partnered with DIGIORNO for its party anthem – to show everyone how to rise to the occasion and score big when watching football. Miller, who stars in the “Rise to the Occasion” music video gave fans a sneak peak of DIGIORNO’s party anthem with the release of an exclusive teaser in December.
“Some of my favorite moments are when I spend time with friends, share a pizza and watch football,” said Miller. “When I’m not playing I always have people at my house, and with DIGIORNO, I can provide fresh-baked pizza in minutes so we can focus on having fun.”
After leading his team to victory in the Big Game last season, Miller is an expert when it comes to pro football’s biggest stage. Known for his exuberant personality and dominant play on the field, there is no one better to star in “Rise to the Occasion” and help set the tone for fans’ championship get-togethers.
The “Rise to the Occasion” music video from DIGIORNO features Miller, Redfoo and friends rising to the occasion with memorable lyrics and choreography. The resulting party anthem is one like no other and shows occasions are better when people come together to share a piping hot and crispy DIGIORNO pizza.
DIGIORNO Original RISING CRUST pizzas are available at grocery and mass merchandise stores nationwide – so it’s always easy to enjoy those important moments that matter with the people who matter.
DonerLA led creative development for the “Rise to the Occasion” anthem and music video alongside DIGIORNO. JSM Music co-produced the song with Redfoo while the music video was directed by Rami Hachache of Prettybird Productions. Talent collaboration and production was also supported by The Reach Agency. To watch the full music video for “Rise to the Occasion” as well as behind-the-scenes footage, visit YouTube.com/DiGiornoPizzas.
ABOUT NESTLÉ USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for nineteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2015 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2015 sales of $92 billion. Nestlé is celebrating its 150th anniversary in 2016, and we’re commemorating our legacy by honoring our past and rich history, engaging the present with our customers and consumers and looking forward to the future with our commitment to Creating Shared Value and Nutrition, Health and Wellness. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
Media Contacts:
Meg Handelman
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Sarah Factor, Nestlé USA
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