Inspired by evolving consumer preferences, NESCAFÉ® Dolce Gusto® - the award winning single serve coffee and espresso machine - announced today new 12oz premium coffees and two new machines while kicking-off a traveling roadshow of pop-up cafes designed to bring a new kind of coffee experience to Los Angeles. The mall tour begins at the Beverly Center and will then travel to Los Cerritos Center in December. Additionally, the brand has re-launched an e-commerce website with an innovative, modern design. The site features new coffee flavors and machines that help elevate the everyday coffee experience.
Starting this week, visitors to the pop-up cafes will have an opportunity to enjoy a multi-sensorial coffee experience. Attendees will enjoy a full size cup of coffee by selecting from four new creative blends sourced from top coffee producing regions, receive a hands-on demonstration of the new machines and uncover their coffee personality by taking an exclusive BuzzFeed Quiz. A virtual reality experience that highlights the NESCAFÉ coffee story - from responsibly sourced beans to a precise brewing process – will also be present.
“For more than ten years, the NESCAFÉ Dolce Gusto brand has been growing steadily in Europe and Latin America markets and now we are excited to expand our U.S. presence by bringing an exclusive experience to Los Angeles shoppers this holiday season,” says Berta Cruz Corominas, Marketing Director, NESCAFÉ® Dolce Gusto®. “As a brand that is committed to our consumers and elevating their coffee experience, the pop-up cafes are a natural way for us to share firsthand the expertise and history of NESCAFÉ coffee and showcase how easy it is for coffee drinkers to enjoy their ideal cup of coffee every morning.”
Making its debut at the cafes this November and December, the Genio 2 and Esperta 2 machines are equipped with 15 bars of professional pressure that extract the most flavor, aroma and body from the coffee to deliver a high quality cup every time in less than one minute. With more than 20 hot and cold varieties – from traditional coffee to bold espressos and frothy Cappuccinos - machines allow users to create an ideal cup of coffee their way by controlling the size, strength and intensity.
Tour locations and dates this year include:
- November 18 – December 4: Beverly Center
- December 9 – 27: Los Cerritos Center
For more information about the NESCAFÉ Dolce Gusto pop-up cafe experience or to purchase the new line of coffee drinks and machines, visit www.dolce-gusto.us.
About NESCAFÉ® Dolce Gusto®
NESCAFÉ Dolce Gusto is a global brand within the Nestlé family that develops machines in tandem with De’Longhi, the global leader in espresso machine sales. The product line features two standout designs: Genio 2 and Esperta 2. Equipped with 15 bars of professional pressure to make the ideal cup of coffee every time, NESCAFÉ Dolce Gusto brews more than 20 hot and cold beverages while the system features patented smart capsule technology to keep coffee fresh and regulate the pressure specifically for every drink. A customizable play and select scroll system helps to deliver an ideal cup of coffee by letting you determine the size, strength and intensity of your drink. Exclusive Thermoblock technology enables all drinks to be made in a minute or less, while a clean system ensures beverages are brewed directly to the cup without coming into contact with the machine. For more information, visit the brand’s new website dolce-gusto.us.