The LIBBY’S® Pumpkin team in Morton, IL, the self-proclaimed pumpkin capital of the world, has been hard at work harvesting and canning pumpkins so that grocery shelves are stocked for the start of baking season. Shipments of this year’s crop of LIBBY’S® 100% Pure Pumpkin are hitting stores now, and pumpkin lovers can look forward to an abundant supply to create their favorite recipes over the holidays and beyond.
“At LIBBY’S, we’re crazy about pumpkin just like everyone else this time of year,” said Evan Lunde, marketing manager for LIBBY’S. “But there’s something different about our pumpkin. It’s not pumpkin-flavored or pumpkin-spiced, it’s 100% Pure Pumpkin – straight from farms just outside Morton, Illinois. LIBBY’S lives and breathes pumpkin year-round, but it’s the start of baking season that excites us most.”
About 80 percent of pumpkin sales occur during baking season, which begins in September and continues through the end of the year. LIBBY’S® 100% Pure Pumpkin is a key ingredient for many holiday favorites, like our traditional Famous Pumpkin Pie, as well as trendy recipes like LIBBY’S very own pumpkin spice latte.
LIBBY’S® 100% Pure Pumpkin is made from a special variety of pumpkin called “Dickinson” to ensure its delicious taste, creamy texture and pleasing orange color. And just like the label says, LIBBY’S contains only pumpkin, with no added salt, sugar, flavorings or preservatives. Dickinson pumpkins look different than the traditional Jack-o-Lantern pumpkins, and that’s a good thing because they are much tastier! All pumpkins are a form of squash and member of the Cucurbitaceae family.
The suggested retail price (SRP) for LIBBY’S® 100% Pure Pumpkin (15 ounce can) is $2.49.
For more information on LIBBY’S® Pumpkin and for additional recipe ideas, visit www.verybestbaking.com/libbys.
Be sure to follow LIBBY’S® Pumpkin on Twitter by visiting twitter.com/LibbysPumpkin, on Facebook at www.facebook.com/LibbysPumpkin and on Pinterest at www.pinterest.com/libbyspumpkin.
About Nestlé USA
Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
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