Today, early childhood nutrition leader Gerber announced a precious new star and the winning entry of the sixth annual Gerber Baby Photo Search 2015 – baby Isla from Troy, MI. The dimpled seven-month-old was selected as the Grand Prize winning entry from more than 170,000 entries. As the winners, Isla’s parents will receive a $50,000 grand prize, $1,500 in Gerber Childrenswear and the opportunity to be featured in 2016 Gerber ads. Fans will also be able to follow along with Isla’s journey all year long as this year’s Spokesbaby through frequent updates featuring her adventures on Gerber’s Facebook and Instagram pages.
“Isla is always so happy, and we really think it showed in her winning photo. She's got that same smile on her face every day. Plus her hair is so cute and crazy – it just adds to her adorable personality!” said Isla’s mom, Rachael. “We still can’t believe we won because there were so many gorgeous entries, but we are so excited and grateful to see what the rest of the year holds as the 2015 Photo Search winners!”
The annual Gerber Baby Photo Search was held online at Gerber.com/photosearch, where parents and guardians were invited to enter a photo of their child into the search during the entry period. A panel of judges reviewed the entries to find children from birth to preschool age whose photos displayed expressiveness and consistency with Gerber’s heritage. Since the inception of Photo Search six years ago, Gerber has awarded seven (twins in 2013) other tiny tots the Photo Search crown. Last year’s winner, Grace, was the first baby to be awarded the title of “Spokesbaby” and captivated the hearts of the nation with her smile and charm all year long!
“At Gerber, we recognize that every baby is a Gerber baby and look forward to choosing a little one to represent us each year through our annual Photo Search” said Bernadette Tortorella, Senior Media Marketing Manager at Gerber. “While we received so many incredible entries, the judges all fell in love with Isla’s cheeky smile and awesome hair. We are so thrilled to be celebrating our sixth annual Photo Search winner!”
Introducing The 2015 Milestone Winners
In addition to the Grand Prize winner, six winners were selected from each Milestone category – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Preschooler. Milestone winners were determined by the highest number of consumer votes from each category on Gerber.com/photosearch.
The six Milestone category winners will each be awarded $3,500, plus $750 in Gerber Childrenswear.
This year’s Milestone winning entries are:
- Birth+: London
- Supported Sitter: Drew
- Sitter: Victor
- Crawler: Hazel
- Toddler: Tristyn
- Preschooler: Nyla
Winner photos and information, along with additional information about Photo Search 2015 and Gerber, can be found online.
Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company joined the Nestlé family on September 1, 2007. Gerber Products Company is a leader in early childhood nutrition.
About Nestlé Nutrition
Nestlé Nutrition, part of Nestlé S.A., is a world leader in nutrition, health and wellness. Gerber Products Company, founded in 1928, officially joined the Nestlé Nutrition family in 2007. Nestlé Nutrition and Gerber’s combined resources and scientific research expertise have enabled the company to become a worldwide leader in early childhood nutrition. Gerber produces more than 400 food products, all of which are a part of the proprietary Gerber® Start Healthy, Stay Healthy™ nutrition system. The Gerber® Start Healthy, Stay Healthy™ nutrition system combines products, educational resources and services that are designed to encourage the early establishment of healthy eating habits in children from birth to preschool.
About Gerber Childrenswear
Gerber Childrenswear LLC is a leading socially responsible marketer of children's everyday basic/fashion apparel and related products which it offers under some of the world's trusted brands. Licensed brands include our flagship brand, Gerber®, as well as New Balance®, Jockey® and NFL®. Proprietary brands include Onesies® and Always Baby®. The company sells layette, sleepwear, playwear, activewear, undergarments, accessories, hosiery, bibs/burp cloths, bath and bedding, as well as reusable cloth diapers, to all channels of distribution. Learn more.