Lovers of Latin cuisine just got a little meal preparation help from Nestlé Carnation® Evaporated Milk. The maker of “The Cooking MilkTM” today introduced a new mobile website and custom iPhone application targeted directly at Hispanic consumers
The mobile website and application draw sweet and savory recipes from the brand’s MiCocinaLatina.com website, delivering valuable product and brand engagement right to consumers’ mobile phones.
Both the mobile website and the iPhone app present content in Spanish and English languages. The mobile website offers full search capabilities of more than 300 recipes for web-enabled phones. The iPhone app provides similar capabilities, with a richer user experience. The iPhone app also offers a clever little twist on standard recipe search: with a shake of the iPhone, the user can generate a “random” recipe, adding a little fun to the experience. The “Shake” of the iPhone app is a visual and tactile extension of the actual Carnation Evaporated Milk can, which you also shake before using its contents in your cooking. For more information, visit www.micocinalatina.com/phone.
According to the Pew Internet & American Life Project, in 2009 more than 47 percent of Hispanics had used a handheld device to go online, compared to 28 percent of whites. Carnation brand managers implemented the mobile program to respond to this trend and to put recipes in consumers’ hands, where they could more likely use them at the point of purchase.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.Request permission from Nestlé USA.
- Roz O’Hearn, Nestlé Prepared Foods Company, (440) 264-5170, [email protected]