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Dreyer’s Provide Indulgence and Taste with Less Calories and Fat

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(Glendale, CA)

  Nestlé USA continues its commitment to providing more portion and calorie-controlled options for consumers through Dreyer’s Grand Ice Cream, Inc. an affiliate of Nestlé USA. These efforts, along with other nutrition initiatives, were recently highlighted in the company’s Creating Shared Value report, which details the success of the five operating companies that comprise Nestlé in the United States.

“Dreyer’s and Nestlé USA are committed to providing consumers with delicious, high quality products that can be enjoyed as part of a nutritious diet,” said Beth Chan, Senior Brand Manager, Dreyer’s. “We believe that our portion and calorie-controlled options make it easy for consumers to snack sensibly while still enjoying the products they love.”

Healthy innovation has been a leading motivator for Dreyer’s over the past three decades. The brand revolutionized the stagnant ice cream industry in 1987 when it launched the first packaged Light Ice cream, followed by the first nationally distributed Frozen Yogurt in 1988 and Fat Free Ice cream in 1990. So, it’s no surprise that, since 2007, Dreyer’s has introduced more than 30 products that are portion and calorie-controlled. This includes the 2009 launches of DREYER’S and EDY’S® SLOW CHURNED® Light Ice Cream Snack Size Cups, which provide half the fat and a third fewer calories than regular ice cream in a perfectly-portioned individual serving; DREYER’S and EDY’S® SLOW CHURNED® Yogurt Blends cultured frozen diary dessert in Snack Size Cups; HÄAGEN-DAZS® All Natural Single Serve Cups in low fat frozen yogurt and fat free sorbet; and DREYER’S and EDY’S Snack Size Fruit Bars. Additional products that are portion and calorie controlled include the entire THE SKINNY COW™ line of delicious ice cream sandwiches, cones and bars.

Research conducted recently by Dreyer’s based on the NHANES (National Health and Nutrition Examination Survey) database indicates that consumers tend to eat as much as twice the recommended serving of ice cream when consuming from a multi-serve carton. Portion-controlled products reduce intake of calories and help to educate consumers about appropriate portion size.

Dreyer’s will continue to focus on the development of new health driven products. Recently, DREYER’S and EDY’S Fruit Bars brand introduced two new Fruit Bars made with real Super fruit – Pomegranate and Açai Blueberry. Both products are an excellent source of Vitamin C and have other antioxidants.

“There is no reason consumers have to give up the taste of foods they love like ice cream,” said Chavanne Hanson, Wellness Champion, Nestlé USA. “By choosing portion-controlled and reduced fat or sugar frozen treats, you don’t have to deprive yourself to maintain a healthy diet.”

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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  • Laurie MacDonald, Nestlé USA (818) 549-6235
  • Diane McIntyre, Dreyer’s (510) 601-4338