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Nescafé Reinvents Coffee Category With New Ready-To-Drink Innovations

<em>The World’s #1 Coffee Brand Reinvigorates U.S. Market with Coffee Protein Smoothie and Cold Whipped Latte</em>

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Arlington, VA,
Feb 05, 2019


Nescafé, inspired by the coffeehouse experience, is reimagining ready-to-drink beverages with its Nescafé Coffee Protein Smoothie and Nescafé Cold Whipped Latte. These two coffee products, available now in the U.S., shake up the coffee routine and offer uniquely delicious flavors.

Nescafé Coffee Protein Smoothie helps you get more out of your mornings with a plant-based, non-dairy beverage, while Nescafé Cold Whipped Latte provides a true barista-inspired, frothy latte texture for a perfectly indulgent reward. These innovative ready-to-drink beverages give coffee fans elevated yet convenient ways to enjoy coffee, whether they are tackling the morning commute or looking for an afternoon pick-me-up.

“The new Nescafé Coffee Protein Smoothie and Nescafé Cold Whipped Latte are unique options for a high-quality coffee experience,” said Leo Aizpuru, Marketing Director for Nescafé. “Both products go above and beyond what is currently on shelves to deliver Nescafé's trademark passion, expertise and technology to the ready-to-drink coffee category.”

Morning Coffee Smoothie Packed With Protein

  • Nescafé Coffee Protein Smoothie is a delicious plant-based coffee protein smoothie made with 100% Colombian Arabica coffee, oats and almond butter. With 15g of protein, each 11 oz. single-serve bottle contains as much as one cup of coffee and is available in Banana or Mocha flavors for a suggested retail price of $3.49.

Shake Up Your Afternoon Latte

  • Nescafé Cold Whipped Latte is unlike other ready-to-drink coffee products on the market. Just shake to unlock layers of true froth and foam to deliver latte texture you expect from a coffee-shop experience. This deliciously chilled blend of indulgent flavors comes in single-serve 10 oz. bottles and is available in Coffee or French Vanilla flavors for a suggested retail price of $2.49.

Both new Nescafé ready-to-drink coffee products are now available at retailers nationwide. For more information, please visit www.nescafe.com/us and follow Nescafé on social @NescafeLatte @NescafeSmoothie.

Nestlé USA

Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty-one consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2017 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Media Contacts:

Lauren Brady, Nestlé USA
703.682.7748
[email protected].

Meg Handelman
312.988.2380
[email protected].

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