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Nestlé NESQUIK® Introduces New Flavored Milk Beverage Protein Plus® for the Everyday MVP in All of Us

Webisode Tackles the Typically Serious Tone of Sports Advertising Just in Time for National Chocolate Milk Day
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Glendale, CA

Today NESTLÉ NESQUIK is introducing Protein Plus, a new product line for adults young at heart who love the taste of chocolate milk, but want more protein in their daily diets. As a delicious milk beverage that adults and kids alike have come to love, NESQUIK is staying true to its larger commitment to deliver products that provide nutritional benefits, while still maintaining a great taste. Perfect for the casual athlete, Protein Plus is packed with 23 grams of protein and delivers a delicious taste along with a heightened nutritional profile.

Protein Plus supports the active and healthy lifestyles of adults young at heart who are striving for a balance between “grown-up” responsibilities while not giving up on the fun. To celebrate the new product, NESQUIK is introducing “Fueling the Everyday MVP” – a tongue-in-cheek campaign that puts a spin on the epic and typically serious tone of sports advertising. The campaign kicks-off with a video entitled “Anthem” created by digital creative agency Deep Focus. Designed to carve out a completely new space for protein drinks, the video takes on dramatic sports commercials in a witty and relatable way for the athlete in all of us. Protein Plus is for those who are not necessarily gym rats, but still want serious protein when enjoying some of their favorite games: Frisbee, wiffle ball and kickball.

Available in two delicious flavors – chocolate and vanilla – Protein Plus contains 23g of protein in each 14 oz. bottle. It is made with real milk from cows not treated with the added growth hormone rBST (although no significant difference has been shown between milk from rBST treated and non-rBST treated cows) and contains 28 percent less sugar than the leading protein-enhanced flavored milk.

Protein Plus is available on store shelves nationwide at local convenience and select grocery stores in 14 oz. pre-mixed, ready-to-drink bottles.


NESQUIK® has been America's #1 flavored milk for over 50 years! NESTLÉ® NESQUIK provides kids and families with fun ways to turn milk into a delicious, nutritious drink, and also encourages kids and families to be more active. Eight fluid ounces of low-fat milk mixed with NESQUIK Powder provides 30 percent of the recommended daily intake of calcium, and an 8-ounce NESQUIK Ready-to-Drink provides 40 percent of the recommended daily intake of calcium. From generation to generation, families have come to rely upon the great taste of NESQUIK to turn the ordinary into the extraordinary.

About Nestlé® USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for eighteen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2014 sales of $9.7 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2014 sales of $100 billion.

Media Contacts:

Stacy Kika
Interfuse Communications
(310) 437-2515
[email protected]

Nicolette Hamm
Nestlé USA
[email protected]