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Families and Friends Across America are Invited to Give Their Best Bunny Ears Using the New NESQUIK Bunny-fier App

Nestlé NESQUIK today announced the first annual National Bunny Ears Day, just in time to help parents and kids across the country fit in a little more summer fun before the official start of fall. To commemorate the occasion, NESQUIK is calling on all bunny ear enthusiasts to prove their skill and mastery of the time-honored, photographic prank using NESQUIK’s brand new Bunny-fier app.

To use the Bunny-fier app, just snap a picture with an iPhone and place bunny ears over the target of choice. It’s that easy! Starting on September 16, Nesquik invites everyone who shares a bunny-fied photo via Instagram or Twitter to include the hashtag #NationalBunnyEarsDay with their posts. Nesquik will share some of the best pictures in its “Breaking Out The Bunny” photo gallery on Facebook.

“We’re very excited to launch a fun, new iPhone application and a cheerful holiday that brings friends and families together,” said Chad Patterson, NESQUIK brand manager. “NESQUIK is all about bringing a little fun and lightheartedness into each day, as represented by the iconic NESQUIK Bunny. So before summer officially ends next week, we want to give people everywhere one more chance to ‘Break out The Bunny’ and capture all the mischief.”

Just as NESQUIK transforms milk into rich, chocolatey deliciousness, The NESQUIK Bunny makes ordinary moments extraordinary by adding a little mischief and fun. That’s why he encourages people to make his trademark bunny ears in photos with unsuspecting family and friends—and there’s no better time for this lighthearted prank than National Bunny Ears Day.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for 16 consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit or