A Guinness World Record-worthy Altar at Hollywood Forever’s Día de los Muertos Event and Retail Sampling to Enhance Festivities this Fall
NESTLÉ® ABUELITA™ and NESCAFÉ® Café de Olla are once again extending an invitation to Latinas to live cultura a su manera (culture their own way) and personalize their Day of the Dead celebrations with family and friends. The authentic Mexican hot chocolate with a hint of cinnamon, and the instant coffee blended with cinnamon and a touch of sugar – which are traditionally enjoyed in Mexico during these festivities – will inspire Latinas through their sponsorship of the Hollywood Forever Day of the Dead event in LA, thematic social media content, sampling and more.
“Día de los Muertos is one of the most cherished holidays celebrated by Latinas in the U.S., as it not only resonates with their heritage but also allows them to personalize almost every detail of the festivity, from the decorations on their altar to their personal recipe for pan de muertos,” said Carlos Velasco, President of the International Brands Division of Nestlé USA. “We are proud to have NESTLÉ® ABUELITA™ and NESCAFÉ® Café de Olla be part of our consumers’ Day of the Dead celebrations.”
This fall, the beverage brands will connect with consumers through a variety of activities, including:
- As a sponsor of the 14th annual Día de los Muertos event at the historic Hollywood Forever Cemetery in Los Angeles on November 2, the brands will attempt to establish the Guinness World Record for the largest Day of the Dead altar in the United States, thus literally taking the celebrations to the next level. Designed by local artists Ricardo Soltero and Adan Terriquez, the altar will portray Catrinas enjoying cups of NESTLÉ® ABUELITA™ and NESCAFÉ® Café de Olla in the afterlife
- On the same day, consumers will also be encouraged to participate in a costume contest sponsored by the brands for a chance to win $500 in cash and other prizes, and sample hot chocolate and coffee served with pan de muertos
- The NESTLÉ® ABUELITATM Facebook page (www.Facebook.com/ABUELITA) will be continuously updated with holiday content such as recipes, tips for creating altars and decorating picture frames at home, and details about local sampling events
- Consumers in Southern California and Texas will also be treated to product samples at more than 80 key Hispanic retail locations, as well as receive instant rebate coupons, face painting activations and more
About NESTLÉ® ABUELITA™
For more than 70 years, NESTLÉ® ABUELITA™ has played an essential role in the lives of Hispanic consumers. The tradition of drinking NESTLÉ ABUELITA hot chocolate has been passed from one generation to the next creating special moments with family and loved ones. Its chocolate and cinnamon flavor paired with a rich and frothy consistency makes this hot chocolate uniquely special.
About NESCAFÉ® Café de Olla
Inspired by a traditional Mexican preparation method, NESCAFÉ® Café de Olla is an instant coffee blended with cinnamon and a touch of sugar. The brand provides comfort and warmth through its intense aroma, delicious flavor and tradition, creating a one-of-a-kind and vibrant experience with every cup. NESCAFÉ Café de Olla is part of the NESCAFÉ family which coffee lovers throughout Latin America, Mexico and the United States have enjoyed for more than 70 years.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland—the world’s largest food company with a commitment to nutrition, health, and wellness—with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.