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Poor Economy Calls for Rich Selection of Nestlé Halloween Candy Varieties & Packs

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NEW! Butterfinger Pumpkin Two-Pack

NEW SweeTARTS® Skulls & Bones, Spooky NERDS®, and WONKA Trickster Treats, Nestlé’s Largest Variety Bag on the Market this Year

Halloween candy sales grew by 5% in 2011 as families are planning bigger and better Halloween celebrations. More costumes, décor, food, fun and… candy. To help in that effort, Nestlé has announced new Halloween candy novelties and packs that will add to this year’s holiday flair.

Novelty candies are in demand and popular brands and flavors still rank among the most wanted. SweeTARTS® Skulls & Bones, NESTLÉ CRUNCH® Pumpkins, and BUTTERFINGER® Pumpkins offer a nod to the holiday in the brands families know and love. Nestlé’s largest candy variety bag on the market this year, new WONKA Trickster Treats is perfect for those looking for a jumbo bag of candy to get more bang for their buck. Chock full of WONKA favorites, such as SweeTARTS, Laffy Taffy, Gobstopper and Spree candy, fans will find a whopping 425 individually wrapped pieces inside! WONKA Trickster Treats are available exclusively at Target and Walmart.

“Halloween is hot!,” said Tricia Bowles, Nestle Confections & Snacks. “It’s a fast growing season in terms of in candy sales. Moms are making holiday plans weeks in advance and buying candy well ahead of the season.” Bowles added, “Specialty treats and value top the list of must haves and now, more than ever, bagged variety candy is in demand.”

Nestlé USA has announced a number of new items for snacking, decorating and stocking up for the throngs of Halloween trick-o-treaters, as well as their largest variety bag on the market for Halloween 2012.  

  • NEW! SweeTARTS Skulls & Bones
    For a bone-afied good time, try the SweeTARTS Skulls & Bones now in a loose-filled bag for decorating, snacking and baking! Colorful SweeTARTS Skulls & Bones smack of that familiar sweet-and-tart kick in fun skull and bone shapes. Each package contains Orange, Green Apple, and Grape flavors. (12oz., SRP: $2.50)
  • WONKA Trickster Treats
    Be the most popular house on the block with the ultra-convenient Wonka Trickster Treats variety bag! This value bag features a whopping 425 individually wrapped pieces of Wonka’s most popular sweets -- SweeTARTS, Laffy Taffy, Gobstopper and Spree. It’s one-stop Halloween candy shopping in a single bag! These are great-tasting, well-known WONKA treats at a budget-friendly price. WONKA Trickster Treats are available at Walmart and Target exclusive. (103 oz 6.4lbs SRP: $19.99)
  • NEW! Nestlé Crunch Pumpkin Singles
    The classic combination of milk chocolate and light, airy crisped rice of Nestlé Crunch in a festive pumpkin shape. Featuring ghostly packaging with mysterious jack-o-lanterns, Nestlé Crunch Pumpkin Singles make for a fun, holiday-themed snack or a treat for friends and family. (1.2 oz., SRP: $0.69)
  • NEW! Butterfinger Pumpkin Two-Pack
    The Butterfinger Pumpkin two-pack makes for a convenient, fun snack to share with your favorite ghoul. The Butterfinger Pumpkins boast crispety, crunchety, peanut-buttery ® Butterfinger pieces in creamy milk chocolate. The packaging features a foreboding black and blue sky with dark scarecrows and jack-o-lanterns will ensure that no one lays a finger on your Butterfinger Pumpkin! (4 oz., SRP: $1)
  • WONKA Spooky Nerds
    Tiny, tangy, crunchy—it’s a classic Halloween staple all dressed up just for the spookiest season of the year! Featuring orange and punch flavors, Spooky Nerds are packaged in individual mini-boxes adorned with spiders and webs, most convenient for trick-or-treat giving or snacking on the go. (25 oz., SRP: $4.99)

Other Halloween variety packs offered by Nestlé this year include the WONKA Monster Treats (25 oz.) with individually wrapped NERDS, SweeTARTS, and LaffyTaffy candy, making sure there’s something for all your goblins and sprites. The Ultimate Scream (32 oz.) variety bag features the very best of Nestlé’s chocolate favorites, with fun-size bars of BabyRuth, 100 Grand, Crunch, and Butterfinger, and the Boo Bag! (38 oz.), which contains 60 fun size-bars of Nestlé Crunch, BabyRuth, and Butterfinger.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fifteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit or

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland or are used with permission.

Contact Information:

Rhiannon Richards
GolinHarris for Nestlé Seasonal
[email protected]