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NESTLÉ®TOLL HOUSE® Introduces New Refrigerated Cookie Dough Shapes & Characters

With Valentine’s Day and Easter right around the corner, it’s time to start thinking about how you’ll make these holidays extra special and full of fun for family and friends. A thoughtful card? A delicious treat? Now you can have the best of both worlds. With new NESTLÉ® TOLL HOUSE® Valentine Friends and Easter Buddies Sugar Cookies you can share 12 different holiday designs delivered on an adorable character or shaped sugar cookie.

The most significant innovation in seasonal refrigerated cookie dough in years, new Valentine Friends and Easter Buddies Sugar Cookies are the first refrigerated cookie dough offerings to feature a variety of full-color characters and shapes. Valentine Friends also feature fun holiday-themed sayings, perfect to give along with a Valentine’s Day card.

With more designs, more characters and more color than any other seasonal refrigerated cookie dough available, kids will love all of their choices. Each package contains two sheets of 12 different cookies to share with family and friends. Bake Valentine’s Day and Easter a little sweeter with these fun and colorful character cookies!

Valentine’s Day and Easter are great holidays to get kids involved in. A little help from mom or dad and kids can learn how to Bake Some LoveTM in the kitchen with these extra special sugar cookies. Valentine Friends and Easter Buddies are the perfect treat and fun surprise for kids or adults to bring to family, friends, teachers, bus drivers, neighbors and classmates. Spread some holiday cheer this Valentine’s Day and Easter with a sweet, unexpected treat.

“We know moms are busy, but still want to make the time to connect with their kids,” said Cindy Vallar, Director of Marketing for NESTLÉ® TOLL HOUSE®. “That’s why TOLL HOUSE® refrigerated cookie dough is so great. At TOLL HOUSE®, we believe that ‘baking some love’ with your kids is a great way to build memories, especially during holidays like Valentine’s Day and Easter. Our new Valentine Friends and Easter Buddies Sugar Cookies are an easy, fun and creative way for families to connect and show how much they care.”

The new NESTLÉ® TOLL HOUSE® Sugar Cookies will come in two fun and colorful varieties:

  • Valentine Friends Sugar Cookies: Will feature fun, full-color characters like monkeys, bumble bees, bunnies, dogs and teddy bears on heart-shaped sugar cookies and include cute Valentine sayings like “U Rock,” “Bee Mine,” “Some Bunny Loves You,” “You Quack Me Up” and “Happy Valentine’s Day”
  • Easter Buddies Sugar Cookies: Will feature full-color characters like bunnies, chicks and Easter eggs in fun, cut-out sugar cookie shapes

NESTLÉ® TOLL HOUSE® Valentine Friends Sugar Cookies are available now through Valentine’s Day 2011 in supermarkets nationwide with an SRP (suggested retail price) of $3.49. NESTLÉ® TOLL HOUSE® Easter Buddies Sugar Cookies will be available late-February through Easter 2011 in supermarkets nationwide with an SRP of $3.49. is the place for moms and kids to get fun ideas for how to show their love, receive special offers and coupons, check out other great chocolate and refrigerated cookie dough products, share their baking stories –– and most importantly, have fun together while their NESTLÉ® TOLL HOUSE® cookies are baking.

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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