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One Day Only: “Wonka Candy Exchange” on November 1st Trick-or-Treaters may trade-in any candy for their favorite WONKA candy

WONKA®, the maker of NERDS®, LAFFY TAFFY® and SWEETARTS® candy, has turned Halloween into a WONKAfied, multi-day celebration this year – not just one day, not even one month, but “32 Days of WonkaWeen!

Demonstrating how Willy Wonka would do Halloween, the “32 Days of WonkaWeen” will end with an incredible candy offer: consumers 13 years or older may exchange unwanted Halloween candy for some of their favorite WONKA sugar candies for free. Each person may receive up to 32 pieces of regular-sized WONKA candies like NERDS®, LAFFY TAFFY® and SWEETARTS®, while supplies last. This once-in-a-lifetime Halloween offer will be available only at participating IT’SUGAR candy stores in select cities nationwide on November 1st. Details can be found at

“The Wonka Candy Exchange is the perfect way to end our WonkaWeen festivities,” said WONKA spokesperson Tricia Bowles of Nestlé USA Confections & Snacks Division. “Everyone ends up with a pile of candy they don’t like after Halloween, so who better to turn a negative into a very sweet positive but Willy Wonka himself! We encourage WONKA fans to visit one of the participating IT’SUGAR stores to join in the fun and to get their favorite WONKA treats for FREE!”

The following IT’SUGAR store locations will participate in the Wonka Candy Exchange for one day only on November 1, from 7 a.m. to 9 a.m. and again in the afternoon from 3 p.m. to 5 p.m., while supplies last:

    The Arches at Deer Park
    1438 Arches Circle Deer Park
    Long Island, NY 11729
    Universal CityWalk
    1000 Universal Center Dr. #120
    Universal City, CA 91608
    Grapevine Mills Mall
    3000 Grapevine Mills Pkw #513
    Grapevine, TX 76051
  • MYRTLE BEACH, South Carolina
    Broadway at the Beach
    1211 Celebrity Circle #136
    Myrtle Beach, SC 29577
  • SANTA CLARA, Calif.
    Valley Fair Mall
    2855 Stevens Creek Blvd. Suite B-231
    Santa Clara, CA 95050
    Scottsdale Quarter
    15147 N Scottsdale Road #HI-165
    Scottsdale, AZ 85254

Leading up to the Wonka Candy Exchange, WONKA revealed the ultimate WonkaWeen Halloween house, having decorated the home of actor Peter Facinelli, known for playing ‘Carlisle Cullen’ in the “The Twilight Saga” hit movies and ‘Fitch Cooper’ in “Nurse Jackie.” Facinelli is married to actress Jennie Garth. The couple’s three daughters Luca, Lola, and Fiona joined in the holiday fun.

Additionally, there is still time for consumers to enjoy another bit of Halloween-filled fun from Willy Wonka this season:


  • The WonkaWeen Ghost Hunt Game – A new social gaming experience only on WONKA’s Facebook page, featuring a 32-day adventure where fans can unravel a mystery and collect virtual WONKA NERDS®, LAFFY TAFFY® and SWEETARTS® candy along the way. New clues revealed each day help players solve the game at

To see how Willy Wonka designed the Facinelli family home for WonkaWeen, or to find out more about the Wonka Candy Exchange, visit or


WONKA® opened its doors in 1983. Since that time, WONKA® has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. WONKA® candies include NERDS®, NERDS® Rope, SWEETARTS®, SHOCKERS, SPREE®, LAFFY TAFFY®, RUNTS®, EVERLASTING GOBSTOPPER®, LIK-M-AID® FUN DIP, PIXY STIX®, BOTTLE CAPS®, KAZOOZLES™ and GUMMIES. THE WILLY WONKA CANDY FACTORY is owned by Nestlé USA, Inc. For more information about WONKA, visit or

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.

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