A cornerstone of our work is ensuring we are using industry-leading research and applying that to our portfolio of products to help meet all families at each life stage. In May 2018, we launched our global flagship initiative, Nestlé for Healthier Kids, unifying our efforts around the world to support parents and caregivers on their journey to raise healthier kids. From leading research to product development, from education to innovative nutrition and lifestyle services, our ambition is to help 50 million children lead healthier lives by 2030.
In the US, Nestlé supports this initiative by helping to provide nutrition education for parents of young children under the banner of a program called “Start Healthy, Stay Healthy". This program, developed by Nestlé, Rutgers University-Newark and the New Jersey YMCA State Alliance focuses on the first 1,000 days and provides families with evidence-based education to help them establish and maintain good nutritional habits for their children. Families who complete the curriculum also have an opportunity to become mentors to other families entering the program.