A cornerstone of our work is ensuring we are using industry-leading research and applying that to our portfolio of products to help meet all families at each life stage. In May 2018, we launched our global flagship initiative, Nestlé for Healthier Kids, helping to support families in raising healthier kids, with the goal of helping 50 million children worldwide live healthier lives by 2030. A critical component of the global campaign is accelerating the implementation of grassroots programs to better equip parents and caregivers with nutritional knowledge and practical tips.
In the US, Nestlé supports this initiative by helping to provide nutrition education for parents of young children under the banner of a program called “Start Healthy, Stay Healthy". This program, developed by Nestlé, Rutgers University-Newark and the New Jersey YMCA State Alliance focuses on the first 1,000 days and provides families with evidence-based education to help them establish and maintain good nutritional habits for their children. Families who complete the curriculum also have an opportunity to become mentors to other families entering the program.