Nestlé USA Marketing Communication to Children

Nestlé is committed to responsible communication to consumers.  Our policy is based on two guiding initiatives: our global Marketing Communication to Children policy, and our membership in the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative (CFBAI).

Our CFBAI pledge restricts all product advertising in schools and product placement in media directed to children. Nestlé does not advertise to children under six years of age, and only advertises products to children ages six to eleven that meet Nestlé’s Nutritional Foundation and the CFBAI Uniform Nutrition Criteria.