Nestlé Global Brands will honor Hispanic Heritage month by creating the first U.S. Latino dish, “El Plato de Todos.” The initiative seeks to inspire Latinos across the country to celebrate their Latinidad through food by bringing to life a dish that pays homage to Latino culture in a flavorful way. Seasoned chefs from Mexico, Venezuela and Puerto Rico will incorporate Nestlé Global Brands MAGGI, LA LECHERA, ABUELITA, and MEDIA CREMA into the unique recipe. The mix of these beloved brands and the chefs’ nationalities in a single recipe is representative of the beautiful mix of traditions and flavors of Latino culture in the U.S.
In addition to creating “El Plato de Todos,” Nestlé will also be giving back to underserved Latino communities by providing food to those in need. For every person who tags a friend, shares the post or recreates the final recipe of “El Plato de Todos” on Facebook or Instagram, Nestlé will donate up to 112,500 meals to the Los Angeles Regional Food Bank and the Food Bank for New York City, two of the cities in the U.S. that over-index in Hispanic populations that have been disproportionately affected by the global pandemic.
Nestlé Global Brands has teamed up with rising Latino chefs of different nationalities, Tati Polo (Venezuelan), Claudia Sandoval (Mexico) and José Mendin (Puerto Rico) to inspire Latinos to be proud of their roots and celebrate their achievements and contributions to their colorful, diverse culture in the U.S. The way these three chefs use flavors from their different countries of origin in their dishes, and put a unique spin on vibrant Latin American cuisine makes them perfect for this initiative.
“Hispanic Heritage Month is a very special time to take pride in one’s roots and celebrate culture. We couldn’t think of a better way to honor this month than by virtually inviting Latinos across the U.S. to unite and help us create El Plato de Todos and experience Hispanic culture in a way that reminds us and gets us a bit closer to home – through delicious Latino food,” said Ainoa Cuberos, Global Brands Communication Manager at Nestlé. “At the same time, we acknowledge this time of celebration is also met with times of hardship by Latinos across the U.S. and want to ensure we are supporting the Hispanic community by taking at least one worry off their plate.”
Nestlé Global Brands are staples that have owned a place in our kitchens, and our hearts, for generations. These brands bring families and friends together by sharing a taste of home with every recipe and offering a world of flavors that inspire everyone through wholesome tasty moments.
About Nestlé in the U.S. (NiM)
Nestlé in the United States is committed to enhancing quality of life and contributing to a healthier future for individuals and families, for our thriving and resilient communities, and for the planet. We are transforming our product portfolio by focusing on high-growth categories, including pet care, bottled water, coffee, consumer health and infant nutrition, and offering brands people love. With approximately 36,000 employees across 34 states, Nestlé in the U.S. offers a wide portfolio of food and beverage products for people and their pets throughout their lives. Nestlé in the U.S. consists of seven main businesses: Nestlé USA, Nestlé Waters North America, Nestlé Nutrition, Nestlé Professional, Nespresso, Nestlé Health Science, and Nestlé Purina PetCare Company. The United States is Nestlé S.A.’s largest market with combined product sales in the United States of $29 billion.
About Nestlé Maggi
Nestlé Maggi products help bring out the best in every meal. For over 100 years Maggi has been a helper to home cooks around the world with quick and easy solutions like bouillons, soups, seasonings and sauces. Our products are made to simplify dinner time while still inspiring exploration in the kitchen. Maggi isn’t a shortcut, it’s a detour to authentic flavors you may not have tried and recipes you thought were too hard to make. So go and try something new or mix up an old favorite and let life be full of flavor.
About Nestlé La Lechera
Nestlé La Lechera is all about creamy, sweet and delicious authentic flavor. We believe in the power of our authentic Latin flavor to unite families around their favorite desserts, whose recipes have been passed down from generation to generation. That’s why since 1910 we’ve been creating our delicious sweetened condensed milk with only milk and sugar, and no unnecessary ingredients, to give your creations that homemade taste your family loves. Whether you’re making a traditional flan or exploring a new recipe with fruits, the possibilities are endless when you count on La Lechera.
About Nestlé Abuelita
For more than 80 years, Nestlé Abuelita has played an essential role in the lives of Hispanic consumers. The tradition of drinking Nestlé Abuelita hot chocolate has been passed from one generation to the next, creating special moments with family and loved ones. Its rich and frothy consistency and unique cinnamon touch makes this hot chocolate truly special.
About Nestlé Media Crema
Nestlé Media Crema is a light table cream that adds creaminess and richness to your favorite savory and sweet recipes. It has a neutral creamy flavor and a rich consistency for a delicious accent on recipes. Cook, bake or top recipes! From fruit salads, smoothies or coffee to cake, or even pasta and creamy soups...the possibilities are endless! It can be used as a substitute to sour cream, crème fraiche or heavy cream. Nestlé Media Crema adds a special touch to your everyday creamy recipes!
About the Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank has been mobilizing resources to fight hunger in Los Angeles County since 1973. To support the Food Bank’s vision that no one goes hungry in Los Angeles County, food and grocery products are distributed through a network of 600 partner agencies and directly to families, seniors and children through direct distribution programs. The Food Bank has distributed more than 1.5 billion pounds of food, the equivalent of 1.2 billion meals since 1973. In response to the Coronavirus crisis, the Food Bank has more than doubled food distribution, and now reaches more than 900,000 people every month. The Food Bank is a 4-star rated charity by Charity Navigator. For more information, visit LAFoodBank.org
About Food Bank For New York City
Since 1983, Food Bank For New York City has been the city’s major hunger-relief organization working to end hunger throughout the five boroughs. Nearly one in five New Yorkers relies on Food Bank for food and other resources. Food Bank takes a strategic, multifaceted approach that provides meals and builds capacity in the neediest communities, while raising awareness and engagement among all New Yorkers. Through its network of more than 1,000 charities and schools citywide, Food Bank provided more than 80 million free meals last year for New Yorkers in need. Food Bank For New York City’s income support services, including food stamps (also known as SNAP) and free tax assistance for the working poor, put nearly $36 million each year into the pockets of New Yorkers, helping them to afford food and achieve greater dignity and independence. Food Bank’s nutrition education programs and services empower more than 50,000 children, teens and adults to sustain a healthy diet and active lifestyle on a limited budget. Working toward long-term solutions to food poverty, Food Bank develops policy and conducts research to inform community and government efforts. To learn more about how you can help, please visit foodbanknyc.org. Follow us on Facebook (FoodBank4NYC), Twitter (@FoodBank4NYC) and Instagram (@FoodBank4NYC).
The Axis Agency