Nestlé has concluded the acquisition of Kraft Foods’ frozen pizza business on 1 March 2010 after the completion of closing conditions. Consequently, the process of integrating Kraft Foods’ pizza business into the Nestlé Group will begin today as 3,620 Kraft Foods’ pizza employees, with their valuable talent and category expertise, will join Nestlé.
This acquisition is an excellent strategic match for Nestlé as it brings leadership in the North American frozen pizza category, where the Company had only a minor presence until now. The business complements Nestlé’s existing frozen meals and snacks businesses while allowing the Company to optimize its existing direct distribution network to stores across America. In addition, this acquisition enables Nestlé to leverage its pizza-making know-how in Europe.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2010 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion.Request permission from Nestlé USA.
- Laurie MacDonald, Nestlé USA, (818) 549-6235