STOUFFER’S®, provider of premium-quality frozen entrees, today announced that it will be simplifying recipes according to its new “Kitchen Cupboard” commitment. This new initiative will focus on shortening and simplifying recipes and only including ingredients consumers might find at home, like vine-ripened tomatoes, freshly made pasta, and real mozzarella.
This effort will begin with STOUFFER’S Lasagna with Meat and Sauce, one of the brand’s classic offerings. The simpler recipe will now contain fewer ingredients, but continue to offer the same great taste consumers know and love.
“What you put on the table matters to you, which is why what we put into each dish matters to us,” said Chef Robert Fedorko, Director of Culinary Innovation of Nestlé USA, STOUFFER’S parent company. “STOUFFER’S upholds a standard of providing great tasting meals made with quality ingredients and culinary expertise. We’re excited to share our Kitchen Cupboard commitment so that consumers can continue to feel confident in serving STOUFFER’S meals to their families.”
STOUFFER’S Kitchen Cupboard initiative builds on the trust the iconic premium-quality frozen meal brand has established to assure consumers feel confident the ingredients in STOUFFER’S entrees deliver the flavor, taste and quality they desire. Over the next few years consumers will see Kitchen Cupboard renovations across existing and new products. The guidelines include:
- Using ingredients that consumers trust and recognize, like what they would use in their own home kitchens, with no artificial flavors, colors or preservatives
- Working on simplified recipes that result in great taste with fewer ingredients
- Offering recipes that provide consumers with the same or better dining experience, at a good value
For more than 90 years STOUFFER’S has served meals made with high-quality ingredients and the same love the Stouffer family put into every recipe at the family restaurants decades ago. The STOUFFER’S brand started in a small Cleveland restaurant, which later became a chain of restaurants due to the first location’s enormous success. Recognizing the quality of the meals, customers began asking for take-away versions of their favorites, so the Stouffer family began freezing and selling their popular items. By 1954, the family had founded the frozen food operation bearing its name.
“Today’s consumers are seeking food with ingredients they recognize and trust,” said Tom Moe, Director of Marketing for STOUFFER’S. “Evolving to meet desires of consumers is woven throughout STOUFFER’S history, and our Kitchen Cupboard commitment is the most recent example of that evolution. At STOUFFER’S we take great pride in providing high-quality meals for so many families, and we strive to be the best we can be, because we believe it’s what’s on the inside that counts.”
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