Responsible Marketing

Our commitment: Market to children only choices that help them achieve a nutritious diet


By 2017 – In support of the implementation of the Nestlé Marketing Communication to Children Policy, roll out targeted training for our marketing teams in the U.S.

Our progress

We have long been a proponent of responsible marketing to children. Our own communication principles, as well as the Nestlé Policy on Marketing Communication to Children, mandate that all communication to children follow responsible marketing principles and are limited to foods and beverages that meet a specific nutritional profile. In 2016, we disseminated web-based training materials with detailed implementation guidelines to all marketing teams and external agency partners. We are a member of the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative, through which we’ve committed to encouraging healthier dietary choices and lifestyles among children, improving the children’s food advertising landscape, and being a part of the solution to childhood obesity.

Related content

Marketing Communication to Children Policy