Nescafé: Investing in a more Sustainable Future for Coffee
Did you know that globally, about three billion cups of coffee are consumed daily, and one in seven of those cups is Nescafé? Here in the U.S., Nescafé is the category leader in instant coffee—a category that is expected to keep growing thanks to its great taste, variety and convenience.
Yet, as global coffee consumption continues to rise, climate change and higher temperatures are creating challenges for coffee growers around the world. Through the Nescafé Plan 2030, we're working with coffee farmers to transition to regenerative farming practices that can help reduce greenhouse gas emissions from coffee farming, while also helping improve farming yields. Vietnam is a key coffee sourcing origin for Nestlé, and through the Nescafe Plan 2030, we’re working closely with farmers, partners and communities in Vietnam to transition to regenerative coffee farming practices. From the farm, to the factory, to the cup, take a behind-the-scenes look at Nescafé's operations in Vietnam to see how Nescafé instant coffee is made, and hear more on how the brand is partnering with farmers to transition to agricultural practices that can help improve soil health, store carbon, conserve water, and protect biodiversity.
A Thriving Coffee Sector for Future Generations
Nestlé is investing over $1 billion globally to accelerate the shift to regenerative agriculture, and the Nescafé Plan 2030 is a key way we are driving progress within our coffee supply chain. Through the plan, Nescafé is providing farmers with training, technical assistance, and high-yielding coffee plantlets, ultimately helping empower them to transition to regenerative coffee farming practices that can reduce greenhouse gas emissions and increase farmers’ incomes by improving productivity and resilience to climate change.
Our 2023 Impact
In 2023 alone, we reached 277,000 coffee farmers across 27 origins through the Nescafé Plan 2030. These coffee growers participated in training on the principles of regenerative agriculture and over 21 million coffee plantlets were distributed to support the renovation of their coffee farms. Additionally, coffee farmers planted three million forest and fruit trees to help increase local biodiversity and build the natural resilience of their farms.
The Nescafé Plan 2030 outlines our extensive roadmap to accelerate our action to support a more sustainable future for the coffee sector. We believe in a future where a delicious cup of coffee and environmental sustainability go hand in hand. That's why we're committed to delivering a cup of coffee you can feel good about.
