Offering tastier and healthier choices
We’ve been transforming our business and expanding choices in our modern wellness portfolio to deliver what consumers value in the food they eat, including organic ingredients, plant-based recipes, reduced sugar, and products that are free from specific allergens. We are boosting the nutritional value of our portfolio by reducing sugar, and adding more vegetables, fiber-rich grains, pulses, nuts and seeds.
We pursue growth by fueling innovation in our base brands, acquiring brands that fit our strategy in modern wellness, and divesting businesses that do not align with our strategic vision.
We’re working to improve the nutritional profile of our people and pet foods across our portfolio wherever possible, while also making more plant-based and nutrient dense options available and simplifying our ingredients.
- We are implementing product date labeling standards across our products to provide clear and consistent communications on-pack. This includes “Best if used by,” to describe product quality, and “Use by,” for highly perishable foods that may present food safety concerns over time.
- In Outshine products, we have added more real fruit and fruit juices and reduced sugar by an average of 11%.
- We introduced Boost SimplyComplete nutritional drinks. SimplyComplete delivers balanced nutrition with only nine ingredients, plus a blend of 25 vitamins and minerals and no artificial flavors, colors, or sweeteners.
Innovating within our portfolio
With a focus on simplifying ingredients while maintaining the same great tastes consumers love, we are also innovating products and updating our recipes across the U.S. food and beverage portfolio. We’re adding more offerings with benefits our consumers are looking for such as organic ingredients, non-GMO ingredients, and gluten-free options.
- Gerber transitioned all formulas under its Good Start brand to no GMO ingredients, and it is the only infant formula brand to include probiotics in all milk-based powder formulas.
- Stouffer’s announced a commitment to simplify recipes, starting with Stouffer’s Lasagna with Meat and Sauce.
- Our popular Lean Cuisine brand continues to offer more choices to cater to consumers’ individual needs, such as high protein, made with organic ingredients, gluten-free, and more vegetables.
- Our popular Buitoni brand, known for its freshly made refrigerated pasta and sauces already made without artificial colors or flavors, moved to no GMO ingredients, the first national brand in the refrigerated pasta category to do so.
- We relaunched our Coffee-mate Natural Bliss portfolio with no-GMO ingredients, as well as milk and cream from cows not treated with rBST.
- In 2018, Purina reformulated Pro Plan Savor dry formulas to include guaranteed levels of live probiotics to support digestive health. The probiotics are live microorganisms that work to balance levels of bacteria in the intestines and help maintain microflora balance in the gastrointestinal tract.
Supporting Nutrition Policy
With 97% of U.S. households buying Nestlé brands, we have a tremendous opportunity to make an impact on Americans’ diets. But one company can’t change the whole system. That’s why we’ve supported strong nutrition policy for an even greater public health impact.
- Nestlé welcomed the Food and Drug Administration’s (FDA) final rules on the revision of the Nutrition and Supplemental Facts labels and updating of the serving sizes, and 100% of our labels will be updated by 2020. We believe the new labels will help consumers make more informed choices in the grocery aisle.
- We also supported voluntary sodium-reduction guidelines issued by the U.S. Food and Drug Administration (FDA) in 2016 and continue to engage FDA on sodium reduction within its Nutrition Innovation Strategy. Nestlé also has endorsed sodium targets on a global level aligned with the World Health Organization.
- We know that consumers are looking for products made with ingredients they recognize. That’s why we support FDA’s interest in exploring an alternative name for potassium chloride, an important salt substitute that has helped us significantly reduce sodium in our meals and pizza portfolios. We are advocating that the term “potassium salt” become an accepted name to make our ingredient labels more consumer-friendly.