At Nestlé, our fundamental purpose is to unlock the power of food to enhance quality of life for everyone, today and for generations to come. This isn’t just a mission statement; it’s the driving force behind every product we create, every ingredient we select and every decision that we make.
Our priority is to provide consumers with access to affordable, high-quality food and beverages that fit seamlessly into their lives. Whether you’re looking for an easy and nutritious family meal, an occasional snack, or a satisfying cup of coffee, our diverse portfolio is crafted to cater to a wide range of eating and drinking occasions. We offer today’s consumers variety and choice across taste, nutrition, convenience, and price points.
Growing Our Ingredients with Care
Good food depends on high-quality ingredients, and this commitment starts on the farm. For generations we’ve partnered with farmers to grow and harvest quality ingredients with care. We’re also working closely with farmers to accelerate the adoption of regenerative agriculture practices—such as planting cover crops, reducing tillage, and reducing the use of pesticides—that can enhance the environment and help improve the soil quality where our ingredients grow.
The U.S. is home to nearly two million farms, and we source from thousands of them, securing high quality ingredients like vegetables, fruits, and grains to make the beloved products so many Americans choose to have in their kitchens.
Real Food Inspired by Real Chefs
Behind every Nestlé product is a dedicated team of chefs and culinary experts who craft our recipes with a keen focus on the quality of the ingredients. We have deep expertise in nutrition; our internal health and wellness experts, including registered dietitians, work closely with our product development teams to ensure our foods and beverages are high-quality and meet diverse dietary needs. We adhere to strict safety and quality standards, and we’re always looking for new ways to offer great-tasting, compelling choices that delight our consumers every day.
We understand that nutritional needs and dietary preferences are constantly evolving, and we evolve along with them. Over the years, we’ve purposefully simplified many of our recipes. This includes removing ingredients such as artificial colors and flavors, reducing added sugar and sodium and incorporating beneficial ingredients such as whole grains, fiber, protein and other essential nutrients.
For example, more than 90% of our current portfolio does not include synthetic colors. Building on this progress, we are accelerating our work to eliminate all FD&C colors from our U.S. food and beverage portfolio by mid-2026.
A Portfolio Designed for You: Diversity & Choice
Today’s consumers are more diverse than ever. They seek choice and value shaped by a dynamic - and personal - combination of nutrition, price, convenience and quality. And they expect the information they need to make these choices to be easily available.
Our products are in 97% of U.S. homes, and our portfolio is designed to meet the variety of demands and needs that brings. We have a strong understanding of what consumers want and are always looking for ways to address their evolving lifestyles and eating habits, including providing solutions for specific nutritional needs. The products we bring to your table every day reflect this evolution and our ever-present commitment to quality ingredients. Here are just a few examples of how we’re expanding choices, and meeting the needs of consumers:
Prioritizing Simple, High-Quality Ingredient Options
- Our Stouffer’s frozen meat lasagna contains freshly made pasta, real mozzarella cheese, and beef – no preservatives.
- Our California Pizza Kitchen (CPK) pizza bears our Real Ingredient Promise of 100% real cheese, no artificial flavors, and a preservative-free crust.
- Gerber has the most Clean Label Project certifications of any baby food brand, reflecting our deep commitment to delivering high-quality ingredients.
- Each can of Libby’s® Pure Pumpkin is filled with nothing but 100% pumpkin goodness – and no preservatives.
- Our Natural Bliss dairy creamer products are made with just four ingredients: milk, cream, sugar and natural flavor.
Supporting Specific Nutritional Needs
- Vital Pursuit, our thoughtfully portioned line of foods designed to support consumers managing their weight, is high in protein and contains essential nutrients such as vitamin A, vitamin C, calcium, and iron.
Decreasing Sugar and Expanding Low & Zero Sugar Choices
- We offer a variety of low- and zero-sugar options such as Coffee mate Zero Sugar Iced Coffee and creamers, and Sanpellegrino ISD Zero and Ciao.
Evolving Our Offerings & Recipes for the Future
We’ve long been dedicated to understanding our consumers and meeting their needs, today and tomorrow. We’re always looking for different ways to offer great tasting, compelling choices to stay ahead of their evolving needs.
“Serving and delighting people is at the heart of everything we do and every decision that we make. We have been doing so for over 100 years, and that longevity is built on an unwavering commitment to understanding our consumers, adapting to their evolving expectations, and meeting their immediate needs, but with a future-focused approach,” said Marty Thompson, CEO, Nestlé USA.
At Nestlé, quality is not negotiable. It’s essential to our purpose, and it’s how we’ll deliver for our consumers today and into the future.
